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Get instant access to our signature Behavior Mapping Process tutorial videos, templates, and community for mapping out your target audience's journey to complete the pro-environmental action, plus 100 psychology tools to influence them to do it.
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Loved by our global network of environmental innovators
Stanford University
Katie translates cutting-edge behavioral research into a straightforward method to create campaigns of change. Those who would like to effectively wield social science to meet our environmental challenges should read her work.
Guinness World Record Holder
A brilliant framework for creative people, like myself, to connect our work with making a measurable impact. A fantastic introduction, filled with unique insights and case studies, for anybody that is seriously interested in how to make the world a better place.
Columbia University
An important call to arms to infuse the critical skills of creativity, optimism, and imagination into the realm of environmental change.
CEO
Accountability Inc.
I was blown away by the gamification concepts Katie Patrick uses. She brings a fresh sense of play and perspective to tough, serious environmental topics. At the same time, her assertions make sense as she lays out her strategies and then proves them using game concepts. You can't help but be transformed.
The Carbon Almanac
An urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better.
Authorium
Invaluable for change-makers looking to make real impact in communities. One cannot go through any of the steps Katie teaches without figuring out how to use civic data for doing good, and that’s a frontier all innovators, journalists and startup founders should be very excited about.