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A Systems Design Lab
Why do we need individual behavior to save the planet when what we really need is systems change? The answer is not static nor binary, but lies in how each influences the other. We uses systems theory and behavioral psychology to design tools, training, and systems that unlock the bottlenecks to sustainability campaigns reaching tipping points of change.
Hello World Labs
As a sustainability leader, you probably need to persuade your community to change a behavior, adopt a new technology, or help influence local government.
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Instead of getting stuck in single-digit adoption like so many green campaigns, we’ll show you how to transform your community engagement using the brain’s five main motivations levers: tracking progress, imitation, comparison, trust, and group identity.
We gather the world's leading behavioral psychologists, gamification designers, and marketing experts to design climate action tools for your cause that sharply tap into your target audience's motivational core.
Incubators of Emergence
Emergence is a phenomenon where new self-sustaining properties spontaneously emerge from a system. Ideas, solutions, and change emerge when the conditions are made for it, like flowers bloom from quality soil. When you build the conditions for the primary principles of emergence, you can't help but an incredible things burst forth.
The Co-Design Collective
A community cohort, not a course as you know it. We host a deeply thoughtful co-design experience focused on real world engagement results. A community of designers, psychologists, and environmental leaders come together to master the science of action design, storytelling, and engagement to create programs that work in the real world.
The Core Pillars of Change
It's easy to make mistakes and run your wheels when it comes to environmental change. The Hello World Labs model relies on core pillars to make sure our tools work to shift the dial.
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Data-Driven
Our behavior design model revolved around making measurable change on a core environmental metric.
Evidence-Based
We use techniques gather from peer-reviewed journals in the psychological and social science of change.
Causality
Each campaign must have clarity on the causal mechanism for what is driving change.
Feedback Loop
What you measure gets managed. A fast feedback loop that shows your results is the core mechanism of driving change.
Action-Orientated
All change requires a human to do a thing. We focus, not on creative fancy projects, but on what succeeds at getting real humans in the real world to take a measurable action.
Team
All social change happens through small groups. We focus on building communities of small teams who work together towards a goal.
Creative Constellations
The perfect collection of designers, psychologists, and marketeers to build any environmental goal into a vibrant campaign with swift community adoption.
Meet our Founder, Katie Patrick
Starting out an environmental engineering working in commercial green building, Katie is global leader behavior design for sustainability campaigns.
Gathered the world's leading behavioral psychology experts together to launch the world's first Climate Action Design School.
Katie had worked with the world's major organizations including UNEP, US Department of State, Google, NASA.
Gave TEDx talk "Why Creativity (Not Doom) Will Save the World" as a counter-message to the climate doom narrative.
Published her book on measurement-driven behavior design and gamification, now taught in Harvard's graduate programs and is UNEP reccomended reading.
Katie Patrick is a Silicon Valley based environmental engineer, climate action designer, and author of How to Save the World: How to Make Changing the World the Greatest Game We've Ever Played, now taught in Harvard University’s graduate program and top recommended reading material by UNEP.
Katie specializes in designing innovative apps, dashboards, and campaigns that drive environmental action by leveraging insights from behavioral science and game design. Her work combines rigorous research with creative execution to develop solutions that inspire sustainable behaviors and measurable impact.
She regularly studies leading academic research, including The Journal of Environmental Psychology, and interviews experts in the field on her podcast to integrate evidence-based strategies into her designs.
Katie has advised the United Nations Environment Programme (UNEP), NASA Jet Propulsion Laboratory (JPL), Google, the U.S. State Department, the University of California, the European Commission, Dassault Systèmes, the Institute for the Future, Magic Leap, and Stanford University, as well as numerous startups focused on behavior design for environmental action.
Katie is passionate about biophilic design and envisions a future shaped by ecotopian principles. Her thought leadership has been recognized globally; she delivered a TEDx talk in 2020 and spoke at the UN General Assembly in 2021 on the role of creativity, optimism, and imagination in environmental change.
Loved by our global network of environmental innovators.
“Katie has delivered what we in the change movement have needed for a long time—a pragmatic, fun, and smart guide to making your positive impact on the world really happen.
Lumen Energy
Katie has a commendable skill for synthesizing complex engineering concepts and data together with her strong visual design talent. Her insights into behavioral psychology together with her practical, hands-on design and attention to detail were invaluable for us in creating our new software platform.
Filament Games
Engaging and insightful. I walked away inspired and full of new ideas!
I was extremely impressed to see the many ways that data visualization may be brought to bear on environmental and other sorts of information. Strongly recommended.
Our Experts
Meet our brains trust of leading researchers in environmental psychology and behavioral science, as well as on-the-ground community engagement experts.
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