Earthy the Light features an adorable Kawaii earth face over a colored LED light, creating emotional attachment to encourage users to reduce electricity consumption during high-emission periods.

The device uses a simple traffic light system: glowing red when emissions are high, yellow when they are medium, and green when they are low, encouraging users to adjust their electricity consumption accordingly.

It is based on research by Professor Jaap Hamm showing that a mechanical toy cat that either frowned or smiled depending on user's electricity consumption caused a 47% reduction in energy consumption.

Key Features:

• Traffic Light Emissions Indicator:
  • Earthy changes color to reflect emissions levels, with red signaling high emissions, yellow for medium, and green for low, promoting energy-saving behavior during peak times.

• Kawaii Face for Emotional Attachment:
  • The device features an adorable Kawaii-style earth face, leveraging psychological attachment to cute characters, encouraging users to emotionally connect with the emissions data.

• Behavioral Nudge:
  • By using emotional cues and clear visual signals, Earthy subtly nudges users to reduce electricity use during peak emissions hours, making energy-saving efforts more intuitive.

Earthy the Light is an innovative prototype designed to foster awareness and reduce electricity consumption through a combination of ambient messaging and emotional engagement with the environment.