Climate Action Funnel Workshop: The Six Steps Your Need

Are you a sustainability manager struggling to connect with your target audience, engage them meaningfully, and inspire them to take action? If so, this online workshop is designed just for you!

In today’s fast-paced digital environment, capturing attention and driving change is more challenging than ever. But with the right funnel system, you can create a seamless journey that attracts your ideal audience, engages them with compelling content, and converts their interest into impactful, measurable action. In this hands-on, interactive workshop, we will walk you through the 3 essential pillars of a successful funnel system:

• Attract: Learn how to craft attention-grabbing content and campaigns that resonate with your audience's values and drive awareness.
• Engage: Discover proven strategies to keep your audience engaged with your sustainability message, creating lasting connections.
• Convert: Develop powerful calls to action that turn audience interest into concrete actions, such as sustainable choices, policy changes, or environmental commitments.

What You Will Learn

‍By the end of this workshop, you will have a clear understanding of:

1. Building Your Attraction Framework:
   • How to identify your target audience.
   • Creating effective, attention-grabbing messaging that aligns with sustainability values.
   • Leveraging platforms and channels for optimal audience reach.
2. Designing Engagement Tools:
   • Crafting compelling stories that speak to your audience’s interests.
   • Tools and techniques to maintain ongoing engagement with your cause.
   • The role of feedback loops and data in refining your engagement strategy.
3. Converting Engagement into Action:
   • How to structure clear, actionable steps for your audience.
   • Behavioral science techniques to motivate sustainable actions.
   • Case studies on successful conversion campaigns from the sustainability sector.

Who Should Attend?

‍This workshop is ideal for:

• Sustainability managers and directors looking to improve their outreach efforts.
• Environmental CEOs aiming to mobilize their audience toward action.
• Program designers working within the sustainability sector.

‍

‍