Detrashed Zero Waste Living Game

An online game designed to teach players 150 different zero-waste behaviors through interactive gameplay.

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Detrashed is centered around a character named Slug Zero, a banana slug, the game challenges players to complete behaviors categorized into different rooms of Slug Zero’s house.

Using a "Pac-Man"-style mechanic, the game tracks progress, encourages commitment to real-life actions, and rewards players with badges and ornaments for Slug Zero as they advance.

The game uses a "Pac-Man"-inspired eat-the-dots technique, where players must scour the landscape and complete all behaviors in each room to progress.

Key Features:

  • Slug Zero Character:
    • Players guide Slug Zero through various rooms in the house, learning and completing zero-waste behaviors in each area.
  • Eat-the-Dots Gameplay:
    • Players interact with behaviors like Pac-Man, completing all dots (tasks) to move forward in the game.
  • Commitment Techniques:
    • As players unlock behaviors, they are prompted to commit to completing them in real life, reinforcing accountability and action.
  • Progress Tracking and Rewards:
    • Progress bars track the user’s advancement through behaviors, with players earning rewards like fruit badges and fun ornaments, such as capes and hats, for Slug Zero.
  • Seven-Step User Interaction Process:
    • The game follows a structured 7-step process for teaching multiple green actions, a method taught in the Climate Action Design School.

Psychology Techniques

Character Expressions

The facial expression of a character animal or emoji is used to communicate data as "happy" or "sad" in lieu of using a number or color.

Commitment Device

A mechanism that causes someone to make a verbal or written promise to another person to complete an action.

Interactivity

An interactive experience designed to increase people's emotional attachment to the issue.

Rewards

A digital, physical, or emotional reward given to the participant after they complete a task or improve their performance.

Tracking Progress

A mechanism for tracking progress towards a goal that brings attention to, and rewards progress.

Novelty

An exciting and unusual experience helps to attract attention, build emotional resonance, and make information stick.