This tool, developed for the United Nations Environment Program's biodiversity project, brought together a wide range of environmental actions spanning multiple ecological landscapes, including cities, oceans, forests, mountains, and rivers. Designed with user story mapping and gamification, the tool guided users through different action paths based on their chosen landscape, offering an engaging and interactive way to contribute to environmental conservation.

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Key Features:

• Ecological Landscape Choices:
  • Users could select from various landscapes, such as cities, oceans, forests, mountains, and rivers, with tailored actions specific to each environment.
• Categorized Action Levels:
  • Environmental actions were divided into three difficulty levels—easy, medium, and challenging—allowing users to choose tasks that matched their ability and commitment.
• Nine Actions Per Landscape:
  • For each landscape, nine actions were provided, with users progressing through the levels and tracking their advancement using a progress bar.
• Commitment-Based Engagement:
  • At each action, users had the option to commit to completing the task ("Yes, I will do it") or opt out ("No, I will not do it"), helping build personal responsibility toward biodiversity goals.
• Reward System:
  • Upon completing levels, users were rewarded with digital confetti and positive reinforcement statements, encouraging them to continue through the biodiversity actions.

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This project transformed a complex document of environmental actions into a user-friendly, gamified experience that encouraged participation, tracked progress, and rewarded users for taking meaningful steps toward biodiversity conservation.