Apparel Impact Disclosure Label

An apparel labeling system designed to transparently communicate the environmental and social impact of each clothing item using benchmarking and disclosure.

Zero Waste
Disclosure Label
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This Apparel Environmental Impact Disclosure Label is a clothing label that empowers consumers to make informed, sustainable choices while promoting transparency in the fashion industry.

Developed for the Sustainable Apparel Coalition, this design provides consumers with clear, benchmarked information on key sustainability metrics such as carbon dioxide emissions per garment, water usage, social impact, and polluting chemicals.

Using a combination of color-coded visuals and comparative data against industry averages, the label empowers consumers to make more informed purchasing decisions.

Key Features:

Sustainability Metrics: Displays comprehensive impact data, including carbon footprint, water consumption, chemical use, and social impact, benchmarked against industry averages to provide context and comparison.

Color-Coded Indicators: Uses a simple, intuitive color scale to visually represent the sustainability performance of each garment, making it easy for consumers to understand at a glance.

Physical and Digital Integration: Offers both a physical label for in-store garments and a digital widget for online shopping platforms, ensuring broad accessibility and visibility.

Consumer Empowerment: Educates and empowers consumers to choose more sustainable products by providing transparent, comparable information on environmental and social impacts.

Impact:

This Apparel Environmental Impact Disclosure Label aims to support the apparel industry's environmental efforts by promoting greater transparency and accountability.

Psychology Techniques

Social Comparison

Comparing an objective measure of one person or entity's environmental score against others or against the group average.

Disclosure

When the government enforces mandatory disclosure of environmental impact in the form of a label or sticker that must be displayed at the point of sale.

Time & Place

A prompt or alteration to the way the person interacts with their immediate physical environment.