Reusables Service Zero Waste Events Engagement Tools

Key features included an online waste calculator, a waste score system, and a comparison map to influence event managers to adopt the service and achieve zero waste events.

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In collaboration with Sustainable New Zealand, this project aimed to engage local event communities, including entertainment and sporting events, school fairs, and markets, to adopt a new mobile, reusable product and washing service. This service was developed to replace disposable foodware such as plates, cups, and cutlery with sustainable, reusable alternatives, helping events transition toward zero waste.

Key Design Features:

  • Online Waste Calculator:
    • A user-friendly tool that allows event organizers to calculate the waste impact of their event, offering insights into how much waste can be reduced by adopting the reusable product service.
  • Waste Score System:
    • A waste score assigned to each event based on its waste reduction efforts, providing an easy-to-understand metric to track sustainability performance.
  • Event Type Comparison Map:
    • A visual map that compares waste scores across different event types, encouraging event managers to benchmark their performance against others and adopt the service to achieve a better score.
  • Strategy for Adoption:
    • A comprehensive plan designed to educate and convince event managers to switch to reusable foodware, highlighting the environmental benefits and long-term cost savings.

By combining data-driven tools with a strategic engagement approach, this project helped Sustainable New Zealand promote zero-waste solutions for local events and drive the adoption of reusable products.

Psychology Techniques

Group Goal

When a group collectively works together towards a shared goal to help maintain persistent motivation.

Groups

Putting people into groups as a way to create accountability, social cohesion, and social diffusion that leads to persistent behavior change.

Social Comparison

Comparing an objective measure of one person or entity's environmental score against others or against the group average.

Tracking Progress

A mechanism for tracking progress towards a goal that brings attention to, and rewards progress.

Feedback Loop

A system that measures the environmental impact of an action and displays it with continuous feedback to the actor.

Community Scale Feedback

Publicly displayed data showing a community's collective environmental impact as a group.