The core mission of Block Club is to help neighbors assess their homes' carbon emissions using an online tool that measures energy usage from electricity and gas.

Each household receives a carbon score, which is compared within the group, and groups are then compared to each other in a fun, competitive format similar to sports leagues.

Block Club leverages gamification, offering households rewards in the form of badges and public progress updates, encouraging active participation in reducing their carbon footprints.

The project not only motivates participants to track and reduce their emissions but also provides a service for group installations of clean energy technologies such as solar panels, battery storage, heat pumps, and electric vehicle chargers, helping neighbors transition to energy-efficient solutions together.

The design of Block Club is based on research showing that block leaders are highly effective in spreading conservation behaviors throughout communities.

By fostering a sense of local leadership and community competition, Block Club creates a supportive network where households can work together toward their decarbonization goals, driving both individual and collective climate action.