Katie's Behavior Mapping Card Kit for Climate Action is a unique and powerful toolkit designed to guide organizations, individuals, and environmental advocates through the process of driving meaningful climate-related behavior change.

The kit incorporates 96 expertly designed cards, each offering a specific Behavioral Science, gamification, or marketing essential technique, all tailored to influence pro-environmental actions.

This card kit supports Katie's signature Behavior Mapping process, a proven method that integrates behavioral design techniques, habit formation principles, and user journey mapping.

The process begins by identifying the core environmental metric that the user wants to impact, such as reducing carbon emissions or increasing recycling.

It then leads the user through a structured 10-step sequence, beginning with identifying the target audience and moving through to the final pro-environmental action they want the audience to complete.

Key features of the kit include:

• A 10-step behavior mapping journey, guiding users from initial contact with their audience to the final desired environmental action.

• A focus on important customer milestones such as goal setting, progress tracking, levels, rewards, social comparison, and more.

• Comprehensive behavioral design techniques, including habit loops, gamification elements, and feedback loops for motivating action.

• The use of user story mapping principles from software design, adapted to create clear and actionable customer journeys in the environmental context.

Each card in the kit introduces actionable steps and tools to guide users in creating behavior change strategies.

By following the sequence, organizations and individuals can craft highly effective campaigns that help their target audience adopt sustainable behaviors that align with their environmental goals.

Purchase the Card Kit as part of Behavior Mapping Bootcamp.