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Apartment Emissions Leaderboard
Using behavioral science principles like social comparison and data disclosure, the system rewards top performers with digital awards and provides support to underperformers to help them reduce emissions.
This project involves a digital display installed in the foyer of an apartment building that ranks residents based on their carbon emissions, from best to worst. The display uses a leaderboard format, showing each apartment’s emissions score. Residents receive email or text notifications weekly or monthly, updating them on how their ranking has changed.
Key Features:
- Leaderboard Ranking:
- Each apartment’s carbon emissions are ranked, encouraging residents to reduce their emissions and improve their score.
- Behavioral Science Approach:
- The design leverages social comparison, ambient data display, and the disclosure of information to motivate behavior change.
- Gamification and Support:
- Best-performing apartments receive digital awards, while underperforming apartments receive support to help them reduce emissions and improve their ranking.
This display fosters competition and collaboration among residents, encouraging lower carbon emissions through social comparison and continuous feedback.
Psychology Techniques
Ambient Messaging
A signal or message displayed in the ambient environment such as on a wall or street where all passers-by can see it.
Feedback Loop
A system that measures the environmental impact of an action and displays it with continuous feedback to the actor.
Groups
Putting people into groups as a way to create accountability, social cohesion, and social diffusion that leads to persistent behavior change.
Social Comparison
Comparing an objective measure of one person or entity's environmental score against others or against the group average.