Earth Doctors

The program combines STEM learning with practical home-based actions, aiming to foster lifelong pro-environmental behaviors and an interest in environmental careers.

Project Type

Energy

Focus Area

Group Activity

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Earth Doctors is a 12-week program designed to engage school students in fun, gamified activities that encourage sustainable living behaviors at home. Each week, students explore a new environmental theme, such as electricity, growing food, natural gas, transportation, thermal photography, and positive eco-imagination. The program encourages students to gather data from their homes, share it in group activities, and take part in a weekly environmental action challenge.

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Key Features:

Weekly Environmental Themes:
- Students explore different sustainability topics each week, connecting environmental themes with real-life applications.
STEM Learning Integration:
- The program integrates STEM learning focused on environmental science and engineering, helping students develop practical knowledge and skills.
Gamified Group Activities:
- Weekly group activities transform data collection into a game-like experience, making learning engaging and fun for kids.
Practical Home-Based Actions:
- Each week, students take home an environmental action to implement, reinforcing pro-environmental behaviors in their everyday lives.
Online Community and Resources:
- Schools can access 30 downloadable lessons and join an online community, providing ongoing support and resources for teachers and students.

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The Earth Doctors program fosters enthusiasm for environmental studies, aiming to inspire lifelong pro-environmental behaviors and potentially influence future career choices in sustainability.

Psychology Techniques

Identity

Ways to enhance people's environmentally conscientious identity is a foundation to persistent intrinsic motivation.

Commitment Device

A mechanism that causes someone to make a verbal or written promise to another person to complete an action.

Constructive Imagination

Active creative exercises involving writing, drawing, or building models of eco solutions.

Groups

Putting people into groups as a way to create accountability, social cohesion, and social diffusion that leads to persistent behavior change.

Novelty

An exciting and unusual experience helps to attract attention, build emotional resonance, and make information stick.

Social Signaling

A tool for people to publicly display their green performance that stimulates others to imitate the behavior.

Disclosure

When the government enforces mandatory disclosure of environmental impact in the form of a label or sticker that must be displayed at the point of sale.