Designed to create an emotional connection with users, it offers tips and prompts to encourage pro-environmental actions through engaging, interactive feedback.
The Energy Animal is a playful and engaging animated browser extension that floats around a user’s desktop, showing facial expressions, movements, and color changes based on real-time environmental data, such as home or community carbon emissions. Unlike typical browser extensions, the Energy Animal detaches from the browser and interacts with the user throughout their desktop, providing constant feedback and engagement.
The Energy Animal leverages behavioral science and interactive design to make environmental data emotionally engaging, motivating users to adopt greener behaviors through a fun, animated interface.