Energy Animal Browser Extension

Designed to create an emotional connection with users, it offers tips and prompts to encourage pro-environmental actions through engaging, interactive feedback.

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The Energy Animal is a playful and engaging animated browser extension that floats around a user’s desktop, showing facial expressions, movements, and color changes based on real-time environmental data, such as home or community carbon emissions. Unlike typical browser extensions, the Energy Animal detaches from the browser and interacts with the user throughout their desktop, providing constant feedback and engagement.

Key Features:

  • Animated and Interactive:
    • The Energy Animal moves around the screen, displaying different facial expressions, animations, and glowing color changes in response to environmental data, making the experience fun and interactive.
  • Real-Time Environmental Feedback:
    • Connected to various environmental data feeds, the Energy Animal reflects changes in emissions or other environmental metrics, encouraging users to take action based on real-time conditions.
  • Behavioral Engagement:
    • Based on the emotive character gauge concept, the Energy Animal uses emotional cues to create a stronger connection with the user, boosting the likelihood of pro-environmental behaviors.
  • Pop-Up Tips and Actions:
    • The extension provides speech bubbles with tips and suggestions for environmental actions, encouraging users to reduce their carbon footprint or participate in community efforts.

The Energy Animal leverages behavioral science and interactive design to make environmental data emotionally engaging, motivating users to adopt greener behaviors through a fun, animated interface.

Psychology Techniques

Character Expressions

The facial expression of a character animal or emoji is used to communicate data as "happy" or "sad" in lieu of using a number or color.

Feedback Loop

A system that measures the environmental impact of an action and displays it with continuous feedback to the actor.

Novelty

An exciting and unusual experience helps to attract attention, build emotional resonance, and make information stick.