High School CO2 Foyer Display

By using gamification, including earth emojis and competitive rankings, the project engages students and staff in reducing their school's emissions through energy-saving actions.

Energy
Digital Display
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The high school foyer display involves the installation of display screens in the foyers of high schools across the UK as part of The Amber Project, showing real-time emissions data from electricity and gas usage. The display changes color depending on the current emissions level and provides a visual representation of the school's energy consumption. Emissions are tracked in kilowatts for electricity and gas usage, and the schools are ranked on a leaderboard alongside 25 other schools in the district.

Key Features:

  • Real-Time Emissions Display:
    • The screen shows the school's electricity and gas emissions, with color-coded indicators based on real-time data to visualize energy consumption.
  • Leaderboard Comparison:
    • A leaderboard compares the emissions of 25 schools in the district, ranking them from 1st to 25th place, encouraging healthy competition.
  • Gamified Design:
    • Schools are awarded an earth emoji with expressions ranging from "sad and on fire" to "happy" depending on their emissions ranking, making the data more relatable and engaging for students and staff.
  • Behavioral Influence:
    • The display is designed to engage students, teachers, and ground staff to play an active role in reducing school emissions by adopting energy-saving behaviors.

The aims to influence occupant behavior in schools to reduce energy consumption by making emissions data visible, engaging, and competitive.

Psychology Techniques

Ambient Messaging

A signal or message displayed in the ambient environment such as on a wall or street where all passers-by can see it.

Character Expressions

The facial expression of a character animal or emoji is used to communicate data as "happy" or "sad" in lieu of using a number or color.

Community Scale Feedback

Publicly displayed data showing a community's collective environmental impact as a group.

Feedback Loop

A system that measures the environmental impact of an action and displays it with continuous feedback to the actor.

Color Signal

Color systems that signal good or bad performance instantly.

Social Comparison

Comparing an objective measure of one person or entity's environmental score against others or against the group average.