A grassroots initiative designed by community organizers to inspire action and advocate for better water quality.
The Penguin Pledge Beach Cleanup Campaign used pledge photos compiled into a collage and sent to local government officials to advocate for better water quality, showcasing the power of commitment-based tools in driving environmental change.
The campaign used a blackboard shaped like a penguin where participants wrote down their environmental pledges, took a photograph with it, and shared the images on social media.
The photos were compiled into a collage, which was presented to the local government to push for improved water quality measures.
This campaign is an excellent example of using commitment-based tools and grassroots organizing to achieve environmental outcomes, all without the need for formal funding.