The billboard encourages individuals and the community to take actions like switching to electric vehicles, driving less, or participating in planning efforts to reduce emissions.
This project features a real-time digital billboard that displays a city’s cumulative gasoline consumption and carbon emissions in a gamified style. The billboard updates daily, showing the total amount of fuel purchased and the equivalent carbon emissions through color-coded bar charts, with green indicating low consumption and red indicating high. A smiley or frowny face is displayed based on the corresponding emissions to provide an emotional cue.
The digital billboard serves as a public tool to disclose the city’s gasoline consumption, motivating individual and collective actions to reduce emissions through real-time visual feedback.