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Fuel Efficiency Disclosure Color Sticker for Cars
By making fuel economy visible to both the owner and the public, the tool encourages drivers to opt for more environmentally friendly vehicles.
This project introduces a simple, yet effective tool to encourage car owners to choose more fuel-efficient or electric vehicles by utilizing color-coded stickers. The concept, based on disclosure theory, involves the DMV requiring vehicles to display a small colored sticker on the dashboard or license plate that indicates the car’s fuel efficiency rating.
Key Features:
- Color-Coded Fuel Efficiency Sticker:
- A simple visual indicator where colors represent different levels of fuel efficiency, with green for highly efficient or electric vehicles and red for lower efficiency.
- Public and Owner Transparency:
- The sticker is visible to both the car owner and the public, creating subtle social pressure and encouraging conscious choices about vehicle fuel economy.
- Behavioral Nudge:
- By using a small, non-intrusive visual cue, the tool leverages behavioral science to nudge drivers toward more environmentally friendly vehicle options.
This low-cost, high-impact tool taps into social signaling to subtly persuade car owners to make more sustainable vehicle choices, contributing to long-term energy efficiency improvements.
Psychology Techniques
Color Signal
Color systems that signal good or bad performance instantly.
Disclosure
When the government enforces mandatory disclosure of environmental impact in the form of a label or sticker that must be displayed at the point of sale.
Identity
Ways to enhance people's environmentally conscientious identity is a foundation to persistent intrinsic motivation.
Social Signaling
A tool for people to publicly display their green performance that stimulates others to imitate the behavior.